Since Linkedin was founded in 2002, it has been strikingly growing to 800 millions users in a leading position in the professional network market. During the global pandemic crisis that turned millions work from home into virtual workplace, Linkedin has been strikingly growing at peak 740 millions members. According to Linkedin Economic reports, the North America market remains..
Client
Audience
Service
Product, Marketing
Date
October 17, 2021
Challenge
Although Linkedin has been establishing steady daily active users and monthly active users that enable Linkedin to be one of most influential site in the B2B marketing, however, only ⅕ members view and post daily. The engagement rate is also bonded to other Linkedin products such as Sales Navigator and Linkedin learning etc.
Solution
Solution
Research Baseline Data User Interview
Competitive Intelligence Add a diagram: Time consuming, Specific Advice, Quick, Vague advice
Strategy
what
Strategy Measurement via metrics AARRR or HEART Optimize by Personalization tactics, make it highly personal
Design Infrastructure architecture (As if Linkedin migrate to multi-clouds) Connect metrics with streaming data to make personalize experience
Technical A/B Testing in optimizing ecommerce UX design Linkedin API to track usage metrics that balance endpoints and users’ needs.
Analysis Multi channel campaign (Scrape linkedin profiles, Linkedin DB, reverse email lookup,etc) Tableau GoTo Metrics
